OUR STUDIO
Garip Studio is a strategy and design studio based in Istanbul, creating distinctive visual worlds for brands and culture.
We build each project around the specific needs, tensions and opportunities of the brand, turning original insights into identities, campaigns and visual systems with a clear point of view.
From large-scale brand systems to cultural projects and independent initiatives, we create work that is strategically grounded, visually distinctive and built to be remembered.
OUR SERVICES
STRATEGY
We help brands define who they are, what they need, and where they should go next. Through research, insight and clear creative thinking, we turn brand ambitions into focused ideas, distinctive identities and systems built with purpose.
Research, Audience Definition, Brand Architecture, Brand Strategy, Positioning
VERBAL IDENTITY
We define how brands speak, sound and express their point of view. From naming and messaging to tone of voice and brand personality, we create verbal systems that feel specific, flexible and true to the brand.
Naming, Personality, Tone of Voice, Taglines, Messaging
VISUAL IDENTITY
We shape how brands look, feel and live across every touchpoint. From logos, typography and color systems to imagery, layouts and guidelines, we create visual identities that are distinctive, flexible and built around the specific needs of each brand.
Logo Design, Typography, Color Systems, Art Direction, Iconography,
Illustration, Guidelines & Toolkits
PACKAGING
We create packaging systems that bring brand identities into physical form. From structure and label design to material choices, hierarchy and production-ready artwork, we design packaging that feels distinctive, functional and true to the brand.
Packaging Design, Label Design, Structural Direction, Material Direction, Packaging Systems, Print-Ready Artwork
DIGITAL
We design digital touchpoints that bring brand identities to life online. From websites to app interfaces, we create UX/UI systems that are clear, intuitive and visually consistent with the brand.
Web & App Design, UX/UI
MOTION
We design how brands move. From subtle transitions to high-impact animations, we create motion systems that bring identities, campaigns and digital experiences to life with clarity, rhythm and character.
Motion Systems & Identity, 3d & 2d Animation, Templates & Guidelines
CAMPAIGNS
We turn brand thinking into campaign worlds. Through clear concepts, messaging, art direction and visual systems, we create campaigns that help brands communicate with purpose, character and consistency across launches, events, digital platforms and cultural moments.
Creative Concepts, Campaign Messaging, Key Visuals, Art Direction, Launch Campaigns, Event Identities, Social Assets, Digital & OOH Design
FOUNDER + CREATIVE DIRECTOR
Bertuğ Bilgin is an Istanbul-based designer, Creative Director, and founder of Garip Studio. His work spans brand identities, visual systems, campaigns, and art direction, with a particular focus on typography, culture, and building distinctive visual worlds for brands. Prior to founding Garip Studio, he worked across advertising and design as a Creative Group Head and Senior Art Director, collaborating with brands including Spotify, Mercedes-Benz, Turkish Airlines, and NRJ Music. His work has been recognized by platforms and institutions including Cannes Young Lions, Lürzer’s Archive, Kristal Elma, Felis, GMK, and international poster festivals, and has received more than 30 awards across design and advertising.
BERTUĞ BİLGİN bertug@garipstudio.com
PARTNERS
TRIBAL DDB CASABLANCA / DECEMBER 2025 - PRESENT
ALL TOGETHER NOW / SEPTEMBER 2025 - PRESENT
PAST PARTNERS
ALAMETHOLISTIC / 2026
RABARBA / 2026
GARAGE212 / 2026
BALICH WONDER STUDIO / 2026
CLIENTS
FOOD & HOSPITALITY//
MCDONALD'S
KUKINA
MERRIE B.
FINANCE & BANKING //
CIH BANK
ENERGY & MOBILITY//
INDRIVE
PETROL OFISI
MEDIA & PUBLISHING//
MEDIACAT
MUSIC, CULTURE & ENTERTAINMENT//
NRJ MUSIC
BAYHAN PRODUKSIYON
ATLANTIS YAPIM
KRESENDO
ARTIST //
KENAN DOGULU
GOKSEL
SEKSENDORT
AWARDS & FEATURE
2026 //
Cannes Young Lions '26 Global - Shortlist / Design , 2026
Cannes Young Lions '26 Tr - Gold Winner / Design , 2026
Fight For Kindness / Exhibition / TypeCampus Milan, Italy 2026
BrandNew / Feature - Güneş Ülkesi Identity underconsideration.com 2026
2025 //
44th GMK Awards Best OOH Design - Best of Award Istanbul, Turkey 2025
44th GMK Awards OOH Design - Achievement Award Istanbul, Turkey 2025
44th GMK Awards Logo Design - Achievement Award Istanbul, Turkey 2025
44th GMK Awards Social Media Design - Achievement Award Istanbul, Turkey 2025
44th GMK Exhibition Istanbul, Turkey 2025
Abduzeedo / Feature abduzeedo.com 2025
Fight For Kindness / Exhibition / TypeCampus Firenze, Italy 2025
2024 //
43rd GMK Awards Branding Design - Achievement Award Istanbul, Turkey 2024
43rd GMK Exhibition Istanbul, Turkey 2024
Ecuador Poster Biennale - Selected Poster Ecuador, 2024
ARTtention! International Poster Exhibition Prague, Czech Republic 2024